3 Tools To Help You Curate Your Social Media Content

Since the explosion in popularity of social networks – sites like Twitter, Facebook, Google+, Tagged and so on – millions of internet users are now ‘checking in’ and updating their statuses on a daily basis in order to maintain their online presence and interact with their small communities.

This represents a unique opportunity for business owners that wish for greater exposure to the masses, as well as highly targeted markets. By maintaining a strong online presence on social media, therein lies a great opportunity for companies to gain an abundance of leads and customers. This is what’s known as social media marketing.

The concept of social media marketing is simple – provide amazing value to the audience in terms of useful content on a regular basis, with the occasional promotional offer, and when they are ready to buy, they will choose you.

It’s really important to remember the 80/20 rule in social media marketing – 80% value, 20% promotion. Basically, 80% of the time you post updates about useful articles or entertaining events that are related to your product or service in an attempt to spark the interest of your audience. Ideally, you want them to share this information with their own networks in order to gain further exposure. Then, occasionally, ie. 20% of the time, you promote your products and services.

When it comes to making posts that are useful and/or entertaining, this in itself can be a time consuming process. You essentially have two choices, one is to go through the hassle of manually looking for entertaining videos, articles and current news related to your niche, while the other consists of utilising a content curation system that will find relevant and entertaining content for you to use (I know which I’d choose!).

Content curators sift through the vast amount of information available on the Internet with the aim of filtering out entertaining and relevant resources that relate to your target community. There are a wide variety of content curation systems available at your disposable, but here are 3 of our favourites:


Feedly is a news aggregator system that allows you to quickly sort through some of the most popular websites on the Internet in order for you to easily share popular news related articles to your audience on various social networks. They also have a recommendations category that will give you a list of recommended sources for you to share based on your targeted niche such as: technology, arts and crafts, entrepreneurship and marketing related news.


Swayy allows you to discover the most entertaining and engaging content on the Internet, solely based on your target audience’s peak interest and level of perceived engagement. They also have an analytical system that you can utilise to identify the most effective content available to grow your expanding community and a recommendation of relevant #hashtags and @handles that you can use within your shares, to ensure that you share your content more effectively than ever before.


Paper.li enables people to publish their own online mini-newspapers based on topics they like and treat their readers to fresh news, daily. You can create your paper based on keywords, hashtags, Twitter lists and followers, and can also fine-tune the content by using filters. Then all you have to do is choose the day and time you want your paper to published, give it a catchy title and there you have it, a ready made online newspaper full of relevant content for your fanbase.

When it comes to social media marketing, a content curation system is essential if you wish to maximise your profits through drastically cutting the time associated with manually searching for sources of content to provide to your audience – that’s not only relevant, but truly engaging as well.

Do you use a content curation system for your social media marketing strategy? Tell us which one in the comments!

1 Comment

  1. Despite the demise of Twitter’s VP of engineering and the dour expression of tweet-master Mr Costello (ex standup comedian) at the recent Code conference I feel that they have got the bases covered of the apps that you mention above. Maybe it is a personal foible that it is necessary to have one tool for as many jobs as possible (I don’t hold with the philosophy that to a man with a hammer the world looks nailey). Just picking on the latter two I would say that there controls are too fiddly and leave no scope for the fun stuff that Twitter regularly throws up. I think Google way back recognised, via their analytics, that their slicker Reader program was a slowly sinking island of anachronism.

    Finally with regard to statistics I recollect the one for advertising: 50% of such is wasted its hard to determine which 50%

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