As 2015 moves forward, many business owners are interested in optimising the daily operations of their business. If this is your objective, it’s important to note that administrative “housekeeping” is an important element in the maintenance of your business.
Just as the cleanliness of your room forms your first impression of a hotel, administrative processes will often impact the first impression of your business. Everything from how quickly you respond to enquiries, to how your files are stored, to the quality and frequency of your social media updates.
A little time doing regular housekeeping goes a long way! Here are a few areas you could focus on…
1. Update Your Content.
As many online marketers have said, “Content is King.” It’s true, your blog posts and social presence are one of the primary forms of media that potential customers will examine to learn more about your brand. With this in mind, it’s critically important that you update your content so that it remains as contemporary and cutting-edge as possible.
One thing you’ll want to carefully examine during this process is the keywords being used in your content. Have you done any research recently to ensure that these are the keywords being used to find brands that offer services and products like yours? If not, it’s time for you to update your content.
2. Archive, Archive, Archive.
Out with the old and in with the new! If you currently have documents, files or images that aren’t actively in use, it’s time for you to archive them. They could be relating to past clients, old marketing materials or last year’s financial documents.
Tidying up your digital filing ensures that you don’t carry forward any “dead wood” into the new year and keeps your file storage clean and organised. This, in turn, means your team can work efficiently and find things quickly.
3. Check All Contact Information.
This is a vital step in the administrative housekeeping process. Undoubtedly a number of your contacts will have updated their e-mail address, phone number and/or physical address at some point in the last year. In some cases, they may forget to tell you about the update. This can cause a lot of unwanted issues in your business if you find out you’ve got the wrong information, at the wrong time.
Inaccurate contact details could cause any amount of issues with staff members, suppliers, prospective clients and customers. To avoid confusion and frustration when these issues arise, make a point to communicate with your key contacts regarding the matter and make all the necessary updates.
4. Update Your E-Newsletter Subscriber List.
Typically, people will regularly subscribe and unsubscribe to e-newsletter lists. Since this is the case, it’s important that you’re regularly updating the list so you aren’t offending people who don’t want to receive information or leaving out people who do. If you have an automated system to complete these steps for you, that’s wonderful.
However, it’s still a good idea to go in and look at the work being performed on your behalf. This is helpful for numerous reasons, including the fact that it gives you the opportunity to gauge the efficacy of your marketing campaign.
If you’re ready to take your online business from pretty good to simply amazing in 2015, it’s important to remember that doing administrative housekeeping is an excellent place to start. By utilising some or all of the housekeeping techniques listed above, you’ll likely find that your daily operations run more smoothly than ever!