How a shed manufacturer grew operating profit by 80 in 12 months - blog feature image

Case Study: How a shed manufacturer grew operating profits by 80% in 12 months

Gillies & Mackay make the best sheds in the world. There’s no two ways about it. They craft beautiful, high-quality sheds, cabins, garden rooms and summerhouses that stand the test of time, even in the harsh Scottish elements, and they’ve been doing it for 30 years. Before Cara took over the running of the company [...]
Content marketing vs SEO - Whats the difference and which service do you need - blog feature image

Content marketing vs SEO: What’s the difference and which service do you need?

During sales calls and meetings, I am often asked “what is the difference between content marketing and SEO strategy?”. Usually, the person wants to get more traffic to their website, improve their search engine rankings and become more discoverable online. At a glance, both content marketing and SEO appear to achieve these objectives, so they [...]
Lessons learned from the first season of Launchpad Live

Lessons learned from the first season of Launchpad Live

Recently, I tried something new. I started a weekly Facebook Live show, called Launchpad Live, and I did it every Friday afternoon for 8 weeks. Starting something new always brings challenges, and this was no different. I want to share the lessons I learned through this process with you, so that next time you start [...]