Case Study: How a shed manufacturer grew operating profits by 80% in 12 months

Gillies & Mackay make the best sheds in the world. There’s no two ways about it. They craft beautiful, high-quality sheds, cabins, garden rooms and summerhouses that stand the test of time, even in the harsh Scottish elements, and they’ve been doing it for 30 years. Before Cara took over the running of the company […]

Content marketing vs. SEO: What’s the difference and which service do you need?

During sales calls and meetings, I am often asked “what is the difference between content marketing and SEO strategy?”. Usually, the person wants to get more traffic to their website, improve their search engine rankings and become more discoverable online. At a glance, both content marketing and SEO appear to achieve these objectives, so they […]

Lessons learned from the first season of Launchpad Live

Lessons learned from the first season of Launchpad Live

Recently, I tried something new. I started a weekly Facebook Live show, called Launchpad Live, and I did it every Friday afternoon for 8 weeks. Starting something new always brings challenges, and this was no different. I want to share the lessons I learned through this process with you, so that next time you start [...]

Why are our Content Strategy Sessions so expensive?

*The above video refers to 2018 prices, which reflect a half-day workshop – as of 1st January 2019, our Content Strategy Sessions are full-day workshops. In this post, I want to explain why I feel that our Content Strategy Sessions deliver the value associated with the cost, which is £1,495 pounds. Perhaps you are comparing […]

12 reasons why our Content Strategy Sessions may NOT be the right fit for you

*The above video refers to 2018 prices, which reflect a half-day workshop – as of 1st January 2019, our Content Strategy Sessions are full-day workshops. I love helping companies develop their content marketing strategy, but I recognise that our Content Strategy Sessions aren’t right for everyone. Over time, I’ve learned what makes us a great […]

How much does a content marketing strategy cost? (Cost/Price)

*The above video refers to 2018 prices – see article below or package pages for 2019 prices. If you’re weighing up the pros and cons of embarking on a content marketing strategy for your business, then one of the major factors in your decision is probably the cost. Perhaps you’ve relied on word of mouth […]