This week I’ve been doing lots of work with a client who is developing a personal brand. This is basically when you start to market yourself and your knowledge, as opposed to the products or services of a business. You could think of it as an extension of your reputation, as it refers to the way other people see and perceive you.
Why would you want to focus on your personal brand? Well, for a start, it can help to build relationships with potential customers to your other business projects. The aim is to make people aware of you, to recognise what you do and be interested in what you offer. People tend to trust the people they know, so building a personal brand can be very helpful in developing relationships with potential customers and other business owners.
Another reason is that you can actually make money from a personal brand in its own right. On his blog, ‘new business’ guru Chris Ducker emphasises the need to monetise your brand, once you have established your ability to provide value to your audience, as being seen to sell will elevate your authority to a new level. Some ideas for generating income through your brand include coaching, book sales, public speaking and affiliate marketing.
When creating your personal brand, there are a number of questions that you should consider:
- Are you a professional?
- Are you an expert?
- Are you trustworthy?
- What do you represent?
- What are your values?
- What can you offer?
These questions need to be answered consistently across your entire online and offline presence in order to attract and build a loyal following. It can be a huge challenge to manage this in the early stages, so it’s a great idea to get a team together to help you out. One of the most important members of this team will be a virtual assistant. In fact, I would go so far as to say it would be impossible to build a personal brand without a VA by your side! Here are just some of the ways that your assistant could support you:
- Growing your professional network: A virtual assistant can help you to build relationships with like-minded people within the same industry online, which will encourage them to talk about you and your brand to other people.
- Producing quality content: Your virtual assistant can post informative, fresh and interesting posts online for you. Content is incredibly important in the online world – people look online for solutions for their problems, and it’s your job to provide answers.
- Managing your diary: As your following grows and your name is more widely recognized, a VA can help you respond to enquiries and manage your appointments. Not only will this save you time, but having a scheduler can sometimes add extra credibility from your contacts’ perspective.
- Creating keynote slides: If you gain a reputation for delivering value to your audience online, before too long you’ll start getting requests to do the same offline through public speaking engagements. Your VA can help you translate your knowledge into effective presentation slides for maximum impact.
Are you thinking about investing in your personal brand? Are there people who you follow that you think are examples of excellent personal branding? Leave a comment 🙂