Content marketing vs. SEO: What’s the difference and which service do you need?

During sales calls and meetings, I am often asked “what is the difference between content marketing and SEO strategy?”. Usually, the person wants to get more traffic to their website, improve their search engine rankings and become more discoverable online. At a glance, both content marketing and SEO appear to achieve these objectives, so they […]

12 reasons why our Content Strategy Sessions may NOT be the right fit for you

*The above video refers to 2018 prices, which reflect a half-day workshop – as of 1st January 2019, our Content Strategy Sessions are full-day workshops. I love helping companies develop their content marketing strategy, but I recognise that our Content Strategy Sessions aren’t right for everyone. Over time, I’ve learned what makes us a great […]