Do you have a blog, or would like to start one, but just can’t work out how to fit it into your weekly routine?
There’s no doubt that writing content for your blog can be time consuming, but as I discussed in last week’s post (10 Reasons To Blog For Your Business), it’s very much worth it.
I think it’s important that your content is real and based upon your own expertise, so I would recommend writing the articles yourself, or at least providing significant input. This is so that your readers can build a genuine relationship with you and get an insight into what it would be like to be your customer.
Having said that, there are a number of things you can do to reduce the time taken for the overall blogging process. Here’s how to blog in half the time!
Narrow your focus
Who are you blogging for and what topics do you blog about? Stick to a few key themes which are relevant to your industry or area of expertise. Not only will you find it easier to come up with article ideas, your readership will come to know what to expect from you, you can build an expert status in your field and your website will be regularly updated with relevant keywords (which is good for SEO).
Create a plan
Knowing what you’re going to blog about in advance will reduce procrastination and speed up the writing process. Based on your key topics or themes, brainstorm a series of article titles that you can assign to publishing dates in your plan.
Break it down
You don’t have to try and write it all at once. Come up with a batch of article titles on one day, a brief bullet point outline for each post the next day, and introductions/conclusions the day after that. Before you know it, you’ve got 5 posts written!
Find a method that works for you
If you’re not a natural writer, it’s worth experimenting with some alternative methods for capturing your content. You could try recording an audio memo or short video, which can be transcribed and repurposed into a written blog post. If you’re a more visual person, you could draw a mindmap or a diagram (try Mindmeister) to capture your ideas, which your virtual assistant could extrapolate for you.
Delegate the publishing process
Uploading, formatting and optimising blog posts can be a time consuming process in itself – so delegate it! Create a screencast video, using tools like Jing or Screencast-O-Matic, and write a brief procedure to pass it on to a virtual assistant. Eliminating some of the hard work involved in blogging will make you more enthusiastic to do it in the first place.
Test out some of these tips and let me know how much time you save in the comments below!
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