When it comes to social media for business, you feel like you should be everywhere – just when you think you’re keeping up with Facebook and Twitter, everyone suddenly seems to join Pinterest. The next week, it’s Instagram. It’s so hard to stay focused and actually achieve results when you skip from one to the other, or spread yourself thinly across them all…
Believe me, I know, because I’m the worst for shiny object syndrome and FOMO.
So you could be forgiven for thinking that Periscope was just another distraction, and that you should focus your time and efforts on the more established platforms.
But before you dismiss it out of hand, I urge you to take a look.
I discovered Periscope when the entrepreneurs I follow online started using it to engage with their audiences in a new way. I downloaded the app, started watching broadcasts on the regular and didn’t think much more about it.
It was only recently that I had my Periscope epiphany, and decided to make it a core part of my social media strategy.
Why? We’ll get on to that in a moment. But first, here’s an introduction for the uninitiated…
What is Periscope?
Periscope is a video streaming app that allows you to broadcast LIVE to your followers and the rest of the world. Whether you are a musician streaming a jamming session, a tourist sharing an amazing sunset, or an entrepreneur discussing hot topics in your niche, there’s something on Periscope for everyone.
Viewers who tune in live can interact with you in real-time by leaving comments and “hearts”, and share your broadcast out to their own following on Periscope or Twitter. Once you’ve gone off-air, your video recording exists in your followers’ newsfeed for 24 hours before disappearing into the ether.
So, why do I love it? Here are 4 big reasons…
1. No equipment, no editing, no techie skills required
I had been thinking about dipping my toe into the world of video for quite a while before I discovered Periscope. But the thought of learning how to edit, investing in equipment and working out how to upload to Youtube properly was quite daunting. With live streaming apps like Periscope, there are no techie skills required.
2. It works hand-in-hand with Twitter
My biggest social media following, by far, is on Twitter. By hosting “Scopes” and sharing/interacting on other people’s Scopes, my follower numbers are growing and engagement has increased. Likewise, my Periscope following is growing because I’m sharing out my broadcasts to my existing Twitter network. Periscope was bought by Twitter in January 2015 before it was publicly launched, so the two apps compliment each other perfectly. Soon, we’ll be able to watch Scopes live in our Twitter feed, without even opening the Periscope app (currently only on iOS, but coming soon to Android and desktop).
3. It’s rough and ready
Because Periscope is a live streaming app, there is no expectation of perfection from viewers; they WANT you to be authentic and unscripted. As long as you are confident in talking about your area of expertise ‘off the cuff’ then there’s very little preparation required.
4. You can build powerful connections and authority
Because of this “real” and very unedited access that viewers have to you, you can start to build powerful connections with individuals by delivering great content on a consistent basis. Over time, this builds your authority as the go-to expert in your field, and you can generate real business by encouraging your audience to subscribe to your list and, ultimately, purchase your products/services.
These are the reasons why I’m making it a key part of my marketing strategy in 2016.
I would love it if you would follow me on Periscope @boostbizsupport and check out my broadcasts! My intention is to go live on Monday’s, Wednesday’s and Friday’s at around 2.30pm GMT. If you can join me live, great – if not, you can catch the replay!
Are you ‘Scoping? Let me know in the comments below and I’ll be sure to follow you!