Recently I’ve been asked to do a lot of speaking gigs. Some of them have been for local schools, colleges and universities; sharing my start-up story with the aim of inspiring one or two young people to consider an entrepreneurial path. Others have been more business-focused, discussing the latest social media trends and the challenges of running a business online (check out my latest talk for North East Business Week).
Speaking is a great way to raise your profile and build your personal brand. People begin to see you as an expert in your field and, if you’re speaking to the right audience, you can even win business as a direct result.
But it’s a one-off event. The only people who hear your message are in the room.
There’s so much preparation that goes into a great presentation; hours of thinking, planning, writing and practising which culminates in one moment. You deliver your speech (hopefully to rapturous applause), then it’s over and the content is lost – unless, of course, you’re invited to do it again!
What if you could recycle your presentation content, give it new life, and reach a whole new audience? By re-packaging your speech for different media platforms, you can compound the results of your effort, and make your message go further.
Here are 7 ideas for repurposing your next presentation:
The first and easiest way to extend the reach of your presentation is to live stream it. Currently, the two biggest apps for live video are Periscope (owned by Twitter) and Facebook Live. Both are very simple to use, and create a recorded replay which can be viewed after the broadcast has ended.
This approach requires very little preparation, no equipment beyond your smartphone and a willing volunteer to press “Go Live”.
Of course, you could also capture it on video. Depending on the event, the organisers may be recording it anyway and you can simply ask for a copy. If not, you can do it yourself. Try to achieve the highest quality that you can, by using the best equipment available to you. If that means using a smartphone, that’s ok! The important thing is that your content is captured.
Upload it to YouTube or Vimeo to give it a permanent home – make sure that you add a full title and description so that people searching for information on your topic will find it.
You could also repeat your presentation online as a webinar. This will require a bit more forethought, as you will need to select and sign up to a webinar service, such as GoToWebinar, and ensure that all technical kinks are ironed out in advance.
You will also need to market your webinar effectively – to your existing email list and social media following, and/or to a broader audience using social advertising. However, when done well, webinars can be extremely effective at generating leads and driving sales.
Try transforming your talk into written content and split it into a series of blog posts. You may have already written a script in preparation for the speech – if so, it will take no time at all to chop it up and add introductions and conclusions to each article.
If you don’t have a written script, you could ask a virtual assistant to transcribe your video recording for you, which can then be repurposed in the same way.
Similarly, you could use your written content for a series of emails to your list. Using a service like Mailchimp, Aweber or ConvertKit, you can set up an autoresponder to send a sequence of emails to your subscribers over a number of days or weeks.
By providing the content exclusively to your mailing list, you will make your fans feel valued and give them a strong reason to remain subscribed to you (in a world of information-overload).
If it makes more sense to keep the entire content together in one place, you could transform it into a mini-ebook. Same rules apply when it comes to turning it into written document – use your original script or hire someone to transcribe the recording for you. You may wish to go one step further and ask a VA or professional designer to lay it out in an attractive and easy-to-digest format which reflects your brand.
Once complete, you can use your mini-ebook as a lead magnet – a free download to encourage people to subscribe to your mailing list.
Converting your content into an eye-catching infographic is a great way to encourage social engagement. Ask an artistically-talented VA or a designer to pick out the most important and valuable points from your talk to display in image-format.
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