You may notice that over the coming weeks there will be some subtle changes to Boost’s ‘virtual shop front’.
Nothing drastic, don’t worry! You’ll still recognise the big yellow ‘B’. But just in case you start wondering, I thought I’d let you in on what’s been happening behind the scenes…
Like many start-up business owners, I began with just a small amount of capital and next-to-no marketing budget. Luckily, I have a little creative experience and enjoyed the process of generating a business name, designing my own logo and creating all the other branding elements you need to get a business going.
Now, whilst my business cards, website theme and document templates were carefully considered and put together, I am not a graphic designer. My DIY materials have served me well over the last few months, but as my initial bundle of business cards got smaller and the need to develop my online presence grew stronger, I decided it was time to bring in a professional. I asked the lovely Fiona of Fiona Robertson Graphics to glance her creative eye over my branding and offer her expertise as to how it could be improved.
One of the elements I was particularly keen to get her perspective on was the use of my vintage typewriter. This classic little machine is part of a collection of antique curios that belonged to my Auntie – a fun, eccentric, vivacious lady who I miss dearly – and holds a special place in my heart. The decision to include it in my business branding was a spontaneous one, but I feel it reflects a little about me, my own appreciation for the quirky and retro, and allows me to include my Auntie – an aspiring entrepreneur herself – in my business, in some small way.
But as a modern, technology-driven business, does it communicate the right message to prospective clients? Is its use consistent with the rest of my branding? This is where I needed an objective input.
With Fiona’s help, I concluded that any opportunity to show personality, be memorable and have fun as a sole trader should be embraced. So the typewriter is here to stay! As a means to tie everything together, I’ll gradually be adding wee vintage touches to the rest of my marketing materials, and will begin 2013 safe in the knowledge that I’m building on a solid foundation.
Let me know what you think of the new look! How has your brand developed since you started?
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