How to Stop Social Media Sucking Your Time

Have you ever noticed that social media is actually designed to waste our time?

For example, have you ever gone onto Facebook to read one post and spent the next 30 minutes scrolling through your newsfeed? Clicked on a pin in Pinterest and become engrossed in looking at all the pinboards? Or had a discussion in Google+ that you just have to keep checking on? These are all things that the social sites want from you. The more time you spend on the site, the more likely you are to click on their adverts and make them revenue.

But your business social media should be focused on making YOU revenue!

Essentially, when it comes to social media marketing for our businesses, we have to un-learn everything we know about social media in order for us to be efficient. It’s no good watching endless cute videos and reading tear-jerking stories when we are supposed to be getting our brand name out there to develop our business!

It’s time to get strict with our time as business owners and make sure that we stick to a marketing plan that will work instead of getting distracted! Here are a few ideas for how you can stop social media sucking your time:

  • Set clear objectives

Why do you have business profiles on social media? How do you want social media to help your business? What goals do you want to achieve? In order to remain focused in your use of social media, you must be able to answer these questions. It’ll be really useful to refer back to these goals when you feel like you’re going off-track and not achieving what you want. 

  • Decide on categories that are relevant to your audience

Another time-sucker can often be searching for content to post out. As part of your social media plan, decide upon some key “categories” of content that will attract and engage your target audience – articles, videos, quotes, hot topics, pictures…You can then use these categories to form the basis of a weekly timetable of content to keep you focused. E.g. On Wednesday’s I’ll post an inspirational quote, on Thursdays I’ll post a topical article. This approach is guaranteed to save you heaps of time, as you’re not constantly having to come up with ideas.

  • Schedule content in advance

There was a time when scheduling social media content was considered automated and inauthentic. But times have changed – it’s widely accepted that if you want to harness the power of social media and still have time to run your business, then scheduling is a necessity! There are several excellent systems, such as Hootsuite, which will allow you to schedule content in advance across multiple accounts and platforms. This drastically reduces the time that you have to spend logging in and out of various social sites. Although it’s worth noting that, whilst scheduling content is great for maintaining your presence, it’s important to balance this with real interaction with followers and likers on a regular basis.

  • Hire a VA to handle social media

The problem with social media is that it’s often the last thing business owners want to think about. Your time is taken up with higher priorities; client meetings, dealing with staff, trying to grow and develop business and many other tasks that only you can do. If you feel that you just do not have the time to handle your social media marketing, it might be a good idea to hand it over to a virtual assistant. Your VA can help you develop your objectives and social media plan, research and schedule content each week and even interact with followers on your behalf, leaving you to focus on growing your business. If you’d like to have a chat about delegating your social media management, drop me an email or give me a call on 01467 42 42 40!

Is your social media activity sucking your time? How do you make sure you have an online presence? Have you hired a VA? Let me know in the comments!

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