I am frequently asked, during consultations and client meetings, whether one should be blogging.
Do you ever feel the urge to make a fresh start in your business?
As 2015 moves forward, many business owners are interested in optimising the daily operations of their business. If this is your objective, it’s important to note that administrative “housekeeping” is an important element in the maintenance of your business. Just as the cleanliness of your room forms your first impression of a hotel, administrative processes […]
Any marketing or sales campaign begins with a list – a list of contacts that fit your “ideal customer” profile, or that you suspect may be in the market for your product or services. Many businesses will rely on word of mouth to build up a list of loyal customers and simply market to them […]
Like many entrepreneurs, when I started my business I decided to do it from home. It’s important to try and minimise overheads during the start up phase, when your business is at its most vulnerable. A bricks-and-mortar office could be considered an unnecessary expense in these early stages (or indeed at any stage!), particularly when […]
If you’re looking to grow and develop your business, then having a marketing plan in place is essential. The best marketing plans combine a variety of strategies and media in the most effective way to reach your target market; things like targeted advertising, social media and PR. But there is one powerful marketing tool that […]