I am frequently asked, during consultations and client meetings, whether one should be blogging.
Without customers our businesses are nothing, and showing them that you care is vital to repeat business and referrals. Sometimes it seems that customer service is a dying art these days, with so many companies missing prime opportunities to show their gratitude. Good customer service is extremely important to ensure that your customers do not […]
Mailshots were once the most popular way to get information to people about your business. Since the birth of the internet, social media, e-newsletters and online advertising, the humble mailshot has become less favourable to most businesses, viewed as a time consuming old-hat way to advertise. Although the popularity of direct mail has faded over […]
Any marketing or sales campaign begins with a list – a list of contacts that fit your “ideal customer” profile, or that you suspect may be in the market for your product or services. Many businesses will rely on word of mouth to build up a list of loyal customers and simply market to them […]
If you’re looking to grow and develop your business, then having a marketing plan in place is essential. The best marketing plans combine a variety of strategies and media in the most effective way to reach your target market; things like targeted advertising, social media and PR. But there is one powerful marketing tool that […]
Here at Boost HQ, there are a couple of services that are really standing out at the moment in terms of their popularity. One of them is social media management, the other is managing and updating contact databases. A contact database is something that should be used on a daily basis to assist you in […]