“Snapchat? Isn’t that just for teenagers to send photos to their friends, and other people to send…ahem…’other things’?”
As savvy small business owners, we all know that networking is important for building connections, raising our profile and generating word of mouth.
Like many entrepreneurs, when I started my business I decided to do it from home. It’s important to try and minimise overheads during the start up phase, when your business is at its most vulnerable. A bricks-and-mortar office could be considered an unnecessary expense in these early stages (or indeed at any stage!), particularly when […]
If you’re looking to grow and develop your business, then having a marketing plan in place is essential. The best marketing plans combine a variety of strategies and media in the most effective way to reach your target market; things like targeted advertising, social media and PR. But there is one powerful marketing tool that […]
This week, I joined a number of business representatives at Kemnay Academy for the school’s first Business Breakfast; an opportunity for the Senior pupils to ask questions, find out about the qualifications needed to enter different industries and the options open to them when they finish school. The event took the form of two speed […]
Every so often I read or hear something that gives me a reality check when it comes to how I run my business. It happened again last week, when I heard Lewis Bassett of Bassett Providentia talk at “Who’s In The House?” about his marketing philosophies, which cut out the fluff and concentrate on testing, measuring […]