Mailshots were once the most popular way to get information to people about your business. Since the birth of the internet, social media, e-newsletters and online advertising, the humble mailshot has become less favourable to most businesses, viewed as a time consuming old-hat way to advertise. Although the popularity of direct mail has faded over […]
For entrepreneurs, turning their idea into their own business is the ultimate goal, but it doesn’t always come easy. There are many challenges to be faced and decisions to be made and sometimes we may not feel as though we are equipped to handle them on our own. But we needn’t go it alone. Many […]
I love hearing other peoples’ stories about their journey and how they came to start their business. I think it tells you a lot about their personality, work ethic and skills, not to mention their core values and vision. So today I thought I’d tell my story – the birth of Boost! Here it goes….