Here at Boost, we’ve noticed an increasing demand from our customers to set up and manage their email newsletters.
An email newsletter, or e-newsletter is a form of direct mail sent out by organisations to their current and potential customers. It could include product and service information, special offers, company updates, links to relevant articles (including their own) or industry news.
A key benefit of sending out a newsletter is that it reminds people that you exist on a consistent and regular basis. Whilst newsletters are often created with selling in mind, there is nothing to say that your newsletter has to be a killer sales pitch, nor contain an amazing promotional offer. It might literally be your latest company news!
But simply by popping up in the inboxes of your prospects and clients, they are prompted to think about you, your company and your offering. They may not have been ready to engage your services the last time you spoke, but you have a much higher chance of catching them at the right time if you are in regular contact through an email newsletter.
Another key benefit of this medium is relationship building. For example, you could use an e-newsletter format to deliver valuable content or training to customers, such as an e-book or e-course. This can be a great way to incentivise potential customers to subscribe to your mailing list in the first instance, but it also helps to build trust between company and customer, as they begin to view you as an expert in your field and will therefore be more likely to choose you over your competitor when they have a need for your service.
These are just some of the ways that you could benefit from sending an email newsletter, but the truth is the opportunities are endless. Why not use a newsletter to gain feedback from your customers? You could include a survey or poll, or simply ask for a brief testimonial in their reply. You could run competitions which encourage the growth of your following, provide case studies for your latest projects or promote upcoming events.
At Boost, we use Mailchimp to generate e-newsletters. This is a great, easy to use, FREE system that allows you to create a branded template for your email campaign and, most importantly, tracks the response from your audience. How many people opened the email? How many people clicked the links? How many people landed on your website as a result? This information is automatically generated and presented in an easy to understand format, making it invaluable for business owners looking to hone their marketing activity.
So what are you waiting for?