*The above video refers to 2018 prices, which reflect a half-day workshop – as of 1st January 2019, our Content Strategy Sessions are full-day workshops.
In this post, I want to explain why I feel that our Content Strategy Sessions deliver the value associated with the cost, which is £1,495 pounds.
Perhaps you are comparing different options for getting support to develop your content marketing strategy, and you’re wondering which one is the right one for you.
You might have concerns about the costs associated with your content marketing strategy as a whole; things like website costs, content writing costs and marketing support costs to publish and promote your content.
And this might be raising the question in your mind whether you actually need a Content Strategy Session in the first place. Could you get a cheaper price from another consultant or agency? Or even develop your strategy yourself?
Perhaps you’ve worked with consultants or agencies in the past and didn’t see the results you were hoping for. It’s totally understandable that you would have concerns about making another big investment in a Content Strategy Session.
The question is, this time around, will you see a return on investment?
Hopefully, I can help to alleviate some of these concerns by outlining why our Content Strategy Sessions cost what they do.
I take the time to understand your business requirements
The first thing that explains why our Content Strategy Sessions are so expensive is that I take the time to understand the unique needs of the business.
Before any decision is made about whether we’re going to work together, I need to understand that we are a good fit for each other and that you are actually going to get results from the session.
So even though the cost of the Content Strategy Session is £1,495 pounds, I’m only going to work with you if I feel like you’re going to make a return on that investment.
I do my research
In preparation for every session, I do my research. This involves looking at your website, including the layout, structure and content and any blog posts that you’ve already produced.
I’ll check out your social media channels to see how active you are and get an understanding of the marketing that you already doing. What types of content are you putting out there? And what strategy, if any, is there behind it?
I’ll look up your current Google ranking for your main industry and geographical keywords. And I’ll also start doing some searches for keywords that I think your customers might be looking for. This helps me get an understanding of the questions people are asking in your niche, and where you’re ranking for those.
From the top results that come up, I’ll look at the content that your competitors are producing. This helps me understand what we’re up against when you start producing content regularly yourself.
You’ll also have some homework, to gather various stats and figures about your sales and marketing performance. During the session, we’ll use this information to determine your objectives.
I’ll bring it all together with the research that I’ve done to get a picture of where your business currently stands and what the focus of the content strategy might be. But, of course, we don’t know for sure until we all get in the room and start talking about it 😉
The sessions are completely tailored
Every business has unique needs to address. Whether you’re looking to increase sales for a particular product, you want to improve the speed of your sales process, or you want to increase your social media engagement, we’ll focus your content strategy around that objective.
And every industry has unique challenges and opportunities. Together we’ll identify the questions your customers are asking to make their buying decision, and figure out how to stand out from your competition.
This means that no two Content Strategy Sessions are the same.
That’s not to say that we won’t be following a process; I’ve developed a strategy booklet for us to follow, which ensures that we cover all our bases and take a methodical approach.
But your content plan and the outcomes of the Content Strategy Session are totally unique to your business.
There are tangible deliverables
Regardless of whether you continue working with me for Content Coaching and Blog Management, you outsource to another freelancer or agency, or you decide to implement the strategy in-house, I want you to be able to take the content strategy that we develop together and run with it.
You’ll go away with a summary report that captures everything that we discuss during the Content Strategy Session, including:
- Your SMART objectives;
- Your buyer persona;
- The content themes and ideas that we generate;
- The editorial content calendar that I’ll put together for you, and;
- Your implementation plan.
So regardless of whether we keep working together, you will receive tangible value that you can take away from the session.
I invest in my own learning and development
The last reason why our Content Strategy Sessions are so expensive is that I’ve spent a lot of time learning from the best.
I continually invest in my own learning and development to make sure that the knowledge and expertise that I’m bringing to clients reflects current best practice.
This involves a lot of self-study, attending conferences and events and joining groups and memberships that offer training materials and peer discussion.
It means that everything I learn from the leading experts in content marketing in the world, I pass on to you during our Content Strategy Sessions.
The Content Strategy Sessions cost £1,495 pounds; they are one-day workshops where we work through a process to develop your content marketing strategy, based on the needs of your business and your customers.
If you want to find out a bit more about what determines the right fit for the content strategy sessions, and the wider costs of a content marketing strategy, then check out my previous blog posts below.
- 12 reasons our Content Strategy Sessions may NOT be the right fit for you
- How much does a content marketing strategy cost?
Any questions? Feel free to pop them in the comments and I will get back to you as soon as I can.