As the owner or director of a small business, your time and focus is split in a million directions.
You’re the leader and the visionary, but you’re also responsible for overseeing operations, for monitoring the finances, for managing the team, for liaising with existing customers and – crucially – for bringing in new ones.
It can be pretty stressful and exhausting. But what keeps you going is your vision to grow a successful company; one which you can eventually sell, or have someone else manage on your behalf. It’s the dream to spend time with your family and do the things you enjoy most.
But in order for that to happen, things need to change.
You need to find a reliable way to gain customers without your involvement. Right now, you’re dependent on local networking and word of mouth. It works, but it’s not scalable, or sustainable; you already spend half your week at events and meetings.
You’ve tried hiring sales people in the past to overcome this problem, but it hasn’t worked out. People simply don’t like to be sold to anymore. And you know that throwing money away on advertising isn’t the answer either.
What you really need is to become number 1 in the Google rankings. That’s where people go when they want to buy something these days.
But how do you do that? You’ve got loads of competitors out there. Some of them are beginning to produce blogs, but you don’t have the time to do that yourself. You wouldn’t even know where to start. And there’s no one in the team with the right skills either.
It’d be great to hire someone eventually, it’s just not feasible at the moment. You’ve worked with marketing agencies in the past, but they’ve not come through on their promises. You’d far rather work with specialists you can trust and hold accountable.
But this isn’t your field, and you’re not sure what help you need. There are so many options! You’re happy to learn, be involved with the strategy and give feedback, but ultimately, you need someone who knows what they’re doing who can handle it for you.
Don’t worry – we’ll help you figure out the right content marketing solution for you.
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